A hospital was primarily interested in being ahead of its competition. The leadership of the hospital realized that an organizational culture change would set this facility apart. In the client's words, they wanted the hospital to become a more people-oriented culture, "more like the family atmosphere" it used to enjoy when it first opened.
The hospital was also looking to reduce turnover. The highly competitive market translates into intense competition between employers, which leads to many employees moving from one hospital to the next. By investing in its people, this hospital would likely increase loyalty, as well as establish the critically needed trust in its leadership.