In a highly competitive environment, this telecommunications company's main business need was gaining market share. They had recently recruited nearly 2000 employees over a short span of time, many of them from outside the industry. To match the rapid growth of the industry, new employees are put into a rapid induction program so they can start in their job as soon as possible.
This process had led to poor performance in the new recruits because they lost confidence and motivation as a result of not having proper assistance in adjusting to a new job, company, and industry. Also, there was a lack of alignment with employees because they were being pulled in different directions and not necessarily toward the shared goals of the company.